With Jéan × STOQ: how markets support fixed false back-in-stock alerts

The challenge: false alerts and frustrated customers

With Jéan sells globally, shipping from multiple warehouses (U.S., Europe, and Australia). Before STOQ, their previous back-in-stock app couldn’t handle Shopify Markets correctly. Customers would get emails about items being available in the wrong region – a false positive that caused frustration and complaints.

Kennedy, the brand’s solo developer, explained: “We had a lot of complaints… customers thought items were back when they weren’t.” The experience was stressful, and trust was at risk.

Why With Jéan chose STOQ

Kennedy looked at alternatives but quickly realized most apps didn’t support Markets. Building an in-house tool was on the table. Then he found STOQ.

“There’s no one with the feature that your app has… glad that I could find yours; otherwise we were thinking maybe go to an in-house solution.”

STOQ handled inventory by region properly, so alerts only went to the right customers. Migration was smooth, and Kennedy emphasized how much he valued responsive support through the transition.

Results: reliable alerts and clear reports

After moving to STOQ, the “false positives” stopped. Kennedy shared: “Since then there were no complaints about false positives on the communications.” Customers now receive accurate alerts based on the right warehouse. That eliminated frustration and restored trust.

Subscription reports (weekly and monthly) also started working properly, giving clear visibility into signups and conversions. Kennedy explained: “I loaded it as you recommended — first a few, then everything. The records loaded properly, and the report after import showing the status of each record was really good.”

Kennedy summed it up: “Really happy with the outcome. Customers rely on alerts, and now they actually work the way they should.”

What stood out most: responsive support

As a solo developer supporting a fast-growing fashion brand, Kennedy stressed how important support was.

“I think timely support really makes a difference… really really glad with the overall experience.”

From migration help to edge-case fixes, the STOQ team reassured Kennedy he didn’t have to tackle problems on his own.

The ROI from STOQ

For With Jéan, the value wasn’t just in sales numbers. It was in confidence:
- No more angry emails about false alerts.
- Accurate regional handling via Shopify Markets.
- Reports that show what’s actually happening.
- Peace of mind for a solo developer who can’t build everything in-house.

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Advice for other merchants

Kennedy’s advice is simple: if you sell globally, make sure your tools understand Shopify Markets.

Markets support was the dealbreaker. Most apps don’t have it — STOQ does.”

He also stresses the importance of support: “You don’t want to be waiting days for an answer. Quick responses make a huge difference.”

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