STOQ vs Purple Dot: which preorder platform is right for your store?
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STOQ vs Purple Dot: full comparison
The differences that matter
Both apps handle deposits, auto-charged balances, and fulfillment grouping. Here's where the choice actually comes down — including where Purple Dot is the heavier fit.
Your preorders stay in Shopify
Purple Dot runs its own checkout and processes the payment through Stripe, then exports the charged order into Shopify. Your preorder revenue sits with Purple Dot until it's paid out, and in-flight orders live outside Shopify until they're charged.
With STOQ, the order exists in Shopify from the second it's placed. Payment status, edits, refunds, and fulfillment all run in the admin workflow you already use, and the money settles through your own Shopify Payments.
One app for preorders and back-in-stock
Purple Dot is preorder-only. When a product is temporarily sold out, there's no “notify me” waitlist — you'd run a second tool for that.
STOQ does both jobs: preorders for what hasn't launched, and back-in-stock alerts (email and native SMS) for what's temporarily gone. One app, one widget, one bill. No second install just to run a waitlist.
Reach customers by SMS and Klaviyo, in their language
Purple Dot sends preorder confirmations by email only, with limited customization and up to four languages.
STOQ sends preorder and restock messages by email and SMS, pushes signups into Klaviyo, Omnisend, and Mailchimp, supports custom HTML and branded SMS links, and runs in 24 languages — so the message matches your brand and your customer.
See the demand, not just the orders
Purple Dot lets you manage preorders and subscribers, but there's no reporting on demand or recovered revenue.
STOQ adds preorder and back-in-stock insights, weekly and monthly reports, and real-time demand tracking, so you can plan production and recover demand, not just take the order.
Keep your Shopify Payments, and your margin
Purple Dot's pricing is enterprise and quote-based; because it processes payments itself, your preorder revenue flows through Purple Dot before it reaches you.
STOQ charges 0% transaction fees on preorders — you pay your plan and keep the sale, settled through your own Shopify Payments.
Moving from Purple Dot to STOQ
Switching to STOQ doesn't mean starting over. Most of a migration is a data move. One thing to plan with us: preorders placed through Purple Dot live there until they're charged, so we handle those in-flight orders case-by-case. Book a migration call and we'll check your setup.
