STOQ›Analytics›Preorders

See how your preorders perform.

Understand preorder demand, track revenue, and see what still needs payment or fulfillment — all in one place.

Preorder product example — Everyday Tote available for preorder, with a customer asking when it will ship and a placed preorder confirmation
The preorder is in. What’s next?

Sound like your store?

Preorders are coming in. But sales, partial payments, and upcoming shipments each tell a different part of the story.

Bring those details together before planning your next move.

What you actually want to know:
  1. 01Which products are converting?
  2. 02How much revenue?
  3. 03What still needs to ship?
Understand your results

See the full picture of your preorders

Start with sales, orders, and customers. Explore preorder revenue and the impact on the entire basket.

Overview
Your preorder performance, in one place.
STOQ preorder sales report preview with sample data.
Understand product performance

Know which preorders perform best

Connect impressions and add-to-cart activity with orders and revenue, down to each variant.

Products / Revenue

See which preorders drive revenue

Compare units sold, orders, and revenue for each product and variant.
STOQ preorder revenue report preview with sample data.
Rated 5 out of 5
“STOQ has been invaluable to me as we've managed our growth and supply chain through preorders and back in stock flows.”
Trek Light
United States
Review excerpt · Read review ↗
Rated 5 out of 5
“We like that preorders were able to be isolated from different orders, and that the fulfillment status comes through as “scheduled” for all preorders.”
Sweet Bloom Coffee
United States
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Stay on top of every order

From preorder placed to product shipped

Review payments, linked offers, and fulfillment status. See what is waiting for stock and what still needs to ship.

Orders

Keep every preorder in view

Find orders by payment status, fulfillment status, offer, product, or date. Export the details for a closer look.
STOQ preorder orders report preview with sample data.
Rated 5 out of 5
“Implementation was super easy and the reports section shows you all the data you need to manage your pre-orders and alerts.”
Rule Of Threads
United States
Review excerpt · Read review ↗

Start with your next preorder

Set up your preorder offer. Follow product engagement, sales, and fulfillment as orders come in.
  1. 01
    Add STOQ
    Install from the Shopify App Store.
  2. 02
    Create your offer
    Choose products and preorder settings.
  3. 03
    See activity turn into insights
    Review engagement, revenue, orders, and fulfillment.
FAQs

A few details before you get started

Preorder sales shows revenue from preorder products. Total impact shows revenue from all orders that included a preorder product, including other items in those orders.

Switch preorder sales between revenue and units sold. Switch total impact between revenue and orders.

Have a question about your store’s setup?
Talk to the STOQ team ↗