BFCM 2026Black Friday is Nov 27

Your Black Friday shoppers are already shopping.

Last year, preorders on STOQ stores were up 70% a month before Black Friday. Here's how to catch them.

See the week-by-week plan Check your readiness
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What happened last Black Friday

We looked at every preorder on STOQ stores from September 2025 to early January. Here's what stood out.

Preorders per week, Sept 2025 to Jan 2026

Tap a card below to see it on the chart

Weekly preorders on STOQ stores, Sept 2025 to Jan 2026

  • Week of Sep 1, 2025: about 17,100 preorders
  • Week of Sep 8, 2025: about 16,200 preorders
  • Week of Sep 15, 2025: about 20,300 preorders
  • Week of Sep 22, 2025: about 17,900 preorders
  • Week of Sep 29, 2025: about 20,700 preorders
  • Week of Oct 6, 2025: about 27,800 preorders
  • Week of Oct 13, 2025: about 24,600 preorders
  • Week of Oct 20, 2025: about 23,600 preorders
  • Week of Oct 27, 2025: about 30,800 preorders
  • Week of Nov 3, 2025: about 28,000 preorders
  • Week of Nov 10, 2025: about 31,700 preorders
  • Week of Nov 17, 2025: about 35,600 preorders
  • Week of Nov 24, 2025: about 64,700 preorders
  • Week of Dec 1, 2025: about 49,400 preorders
  • Week of Dec 8, 2025: about 33,300 preorders
  • Week of Dec 15, 2025: about 28,000 preorders
  • Week of Dec 22, 2025: about 20,300 preorders
  • Week of Dec 29, 2025: about 24,700 preorders
RECEIPT

Black Friday weekend 2025

STOQ stores · Nov 28 - Dec 1, 2025

Preorders

Products that weren't in stock yet

$10.48M

Back-in-stock orders

Shoppers who asked to be told, then came back and bought

$1.78M
TOTAL$12.26M

from products that weren't on the shelf

Orders67,440
Shoppers still waiting (“Notify me”)275,443

Where these numbers come from

Your week-by-week plan

What to do and when, based on what happened last year. Tick things off as you go.

  1. You are here

    Now - Nov 1

    Get set up

    +70%last year

    Preorders were already up 70% on a normal week by late October.

    0 of 3 done

    NEED HELP?

    How to add a preorder button How to set up low stock alerts

  2. Nov 2 - 22

    Build the buzz

    2×last year

    Double a normal week by the week before Black Friday.

    0 of 3 done

    NEED HELP?

    How to set up a waitlist Preorder email campaigns

  3. Nov 23 - Dec 6

    Black Friday & Cyber Monday

    3.6×last year

    Black Friday week was 3.6 times a normal week.

    0 of 3 done

    NEED HELP?

    How to show ship dates How to cap preorders

  4. Dec 7 - Jan 3

    Keep selling

    1 in 5last year

    preorders came after Cyber Monday week.

    0 of 3 done

    NEED HELP?

    What to do when preorders are late Best time to send restock emails

Is your store ready for Black Friday?

6 quick questions. You'll see what to fix first, with a guide for each.

Question 1 of 6

Answer for how your store works today.

Nothing is saved. Takes about a minute.

  • A readiness score out of 12
  • Your top 3 things to fix
  • A free guide for each one

Do you know which products might sell out?

Guides and videos for Black Friday 2026

All free, no signup. Short on time? Start with the checklist.

Read

6 guides
START HEREChecklist you can fill in

The Black Friday 2026 checklist

Everything to check before Nov 27: stock, your store, emails and shipping.
Marketing

12 Black Friday marketing ideas

Early access, bundles, real urgency, and what to do after the weekend.
Email

Black Friday email templates

Subject lines and ready-made emails you can copy.
Apps

The 18 best apps for Black Friday

The tools stores use for BFCM, with prices and ratings.
Preorders

Seasonal preorders, step by step

Pick the right dates so your preorders ship on time.
Data

When Black Friday shopping really starts

Our full report on 514,548 preorders from last year.

Watch

3 videos
Video · 4 min

What 500,000 preorders reveal about Black Friday

Last year's data in 4 minutes
Video · 6 min

The Black Friday strategy behind an 8-figure Shopify brand

Nanit's playbook, in 6 minutes
Video · 12 min

How to set up a waitlist on Shopify

Step by step, no code

Stores that sold more with preorders

$65,000Savepod turned a viral moment into $65K of preordersRead the story → Sold out in under 24 hoursPortals Parfums sold out a launch on preorderRead the story → 10% of salesEarly Rider won back 10% of sales with preordersRead the story →

Black Friday deals on Shopify apps

Black Friday offers from apps we work with. Copy the code if there is one, then claim the deal on the app's page.

BOGOS

Free gifts & Buy X Get Y

20% offfor 3 months

Use the button below to claim it.

No code needed

Get the deal

Smart SEO

SEO

20% offfor life

On all paid plans. For new users only.

STOQ20
Get the deal

Fast Bundle

Product bundles

40% offfor 1 month

On the Standard 3K plan.

BFCM26-STOQ
Get the deal

One Click Upsell - Zipify

Upsells after checkout

Freefor 30 days

Free trial on any paid plan. Install the app with the button below.

No code needed

Get the deal

Have a Black Friday deal for Shopify stores? Email partnerships@stoqapp.com and we'll add it.

STOQ's Black Friday offer

60% off STOQ for 3 months

On Lite, Pro or Ultimate monthly plans. Get preorders and “notify me” alerts set up now, and pay less through the busiest weeks.

Use the code before you subscribe. Monthly plans only. Paid plans include a 14-day free trial.

Your code

BFCM26

60% off your first 3 months

Claim 60% off
  1. Open STOQ's pricing page in Shopify
  2. Enter BFCM26 and click Apply
  3. Pick a monthly plan

New to STOQ? The button installs it first. Installing is free.

Where these numbers come from

Black Friday weekend 2025 numbers cover Nov 28 to Dec 1, 2025, on Shopify stores using STOQ. Sales include preorders and orders from restock alerts.

The weekly chart counts 514,548 preorders from Sept 1, 2025 to Jan 4, 2026. A normal week is the September 2025 average: 17,797 preorders. We count orders, not revenue. The numbers come from September 2026 and can shift slightly as refunds come in.

Full method in the 2025 report

Questions

When is Black Friday 2026?

Friday, November 27. Cyber Monday is November 30.

When should I start getting ready?

Now. Last year, preorders on STOQ stores were up 70% by late October, a month before Black Friday.

Who can use code BFCM26?

Any store on a monthly Lite, Pro or Ultimate plan. Enter it on STOQ's pricing page before you subscribe.

Do I need STOQ to use the guides or deals?

No. The guides and videos are free for any Shopify store, and the app deals work whether or not you use STOQ.