Best Copywriting Tips for Back in Stock Email Alerts

Back in stock email alerts are a powerful channel to re-engage interested shoppers and drive sales. But with our inboxes getting more cluttered by the day, how does one ensure this restock alert gets noticed and clicked on? 

In this post, we’re going to share some of the best copywriting tips for back-in-stock emails. We have broken this post into two parts, covering key aspects of what makes or breaks the emails - subject line and the email body. 

Copywriting tips for back-in-stock email subject line 

Your subject line is the first thing subscribers see. It determines whether your email gets opened or ignored. Here are some email copywriting tips to follow: 

1. Create urgency and excitement 

Use clear phrases like ‘Back in Stock!’ or ‘It’s here again!’ to spark excitement. But remember to add urgency with words like ‘Hurry’, ‘Limited Stock’ or ‘Don’t Miss Out’. 

2. Personalize when possible 

User the subscriber’s name or reference their previous interest to create an anchor for your back-in-stock email. Studies have found that more than 80% of consumers expect personalization from brands. 

3. Keep it short and clear 

Keep the general rules of email marketing in mind. Aim for a subject line with no more than 6-9 words or just keep it under 50 characters. This ensures that the main message gets delivered instantly without getting cropped. 

4. Highlight the product 

Ensure you mention the product name or category clearly in your subject line. This helps the subscriber know exactly what’s available, grabbing their attention almost instantly! 

5. Use emojis (if applicable) 

Adding emojis helps give personality to your brand’s email. Use emojis like 🔥 or 🛒. This helps draw attention to your email - but use them sparingly and only if it fits your brand’s tone of voice. 

Best back-in-stock email subject line examples 

Wondering what implementing the above copywriting tips would look like? Here are some examples you can take inspiration from or copy over: 

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• Back in Stock - Grab Yours Before It’s Gone Again!
• It’s Here Again! Limited Stock Available 🛒
• Hurry! [Product Name] Just Restocked
• Don’t Miss Out - Your Favorite Is Back!
• Back Today, Gone Tomorrow - Shop Now
• [Product Name] Is Back - Get It Before It Sells Out
• They’re Back - Limited Quantities Available
• Guess What’s Back? Shop Before It’s Gone Again!
• Back by Popular Demand - Order Yours Today
• Restocked! Secure Yours Before We Run Out
• [Name], Your Favorite [Product Name] Is Back!
• Hey [Name], We Saved One Just for You!
• You Asked, We Restocked - [Product Name] Awaits, [Name]!
• [Name], Don’t Miss Out on [Product Name] Again
• Welcome Back, [Name] - So Is [Product Name]!
• Back in Stock: [Product Name]
• [Product Name] Restocked - Shop Now
• It’s Back - [Product Name] Awaits!
• Back Again! Limited [Product Category]
• Your Wait Is Over - It’s Back
• The [Product Name] You Love Is Finally Back
• [Product Category] Back in Stock - Don’t Miss Out
• Your Favorite [Product Name] Is Here Again
• Back in Stock: [Product Category] You Wanted
• Missed Out on [Product Name]? It’s Back!

Copywriting tips for back-in-stock email body 

Once your subject line is ready to drive in the opens, the next step is to make the message compelling for them to click through to your store. Here’s how to write copy that converts: 

1. Start with a warm, excited greeting 

Acknowledge the subscriber’s interest and thank them for waiting. In times when instant gratification has become a norm, you want to make the subscriber feel a connection. Here’s a simple example to start the back-in-stock email body with: 

• Good news! The [product name] you’ve been waiting for is back in stock. 
• We have news! [product name] is now restocked. 

2. Reiterate the urgency 

Remind them that the stock for the product is limited. This creates a sense of FOMO and encourages the subscriber to take quick action. Here’s an example of what you can include in the back-in-stock email: 

• This is one of our best sellers - grab yours before it runs out again! 
• This popular item sells out fast - buy before it’s gone! 

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3. Highlight the product benefits 

The wait period gives the subscriber enough room to rethink whether they need the product or not. That’s why your back-in-stock email needs to remind them of why the product is worth buying - mention the unique features or how it stands out from the alternatives. 

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4. Include a clear call to action (CTA) 

Leave nothing to assumption or obviousness. Clearly mention what the subscriber needs to do next after reading the email with a clear call-to-action. We recommend using strong, action-oriented language. For example, the following CTAs are commonly used by brands: 

• Shop now
• Buy before it’s gone again! 
• Claim yours 

5. Add social proof 

Build on the perceived value of the product by adding social proof like product reviews, testimonials, user-generated content, media mentions and more to boost confidence around the restocked item. For example: 

• Loved by over 1,000 happy customers! 
• Featured on [magazine name]! 
• This product is loved by [influencer/ celebrity name]! 

6. Keep it concise and skimmable 

Use short paragraphs, bullet points, headings and bold text to create a visual hierarchy for the reader. Remember to use formatting to highlight only the key information in your back-in-stock email. 

7. End with a friendly sign-off 

Remember that the subscriber is not yet back to the store. Sign off the email with quick gratitude or a clear mention of what to expect next - especially if you have follow-up messages automated in your campaign. Some ways to do this include: 

• Thanks for being a part of our community! 
• Happy shopping! 

Conclusion 

Emails are still one of the most effective channels to engage your audience. Back-in-stock emails are no different! 

But just like other email marketing campaigns, you need to ensure your copy speaks to the subscriber and nudges them to take the desired action. 

We recommend frequently testing out different styles, layouts and call-to-actions to find what works best for your audience. 

Want to automate back-in-stock email alerts for your Shopify store? Install the STOQ app today.