Are you still missing sales because your product went out of stock? That so 2020.
Stockouts happen. It’s one of the most common things eCommerce businesses deal with.
A customer visits your store, finds the perfect product, but—boom—it’s sold out. Frustrating, right?
Without a way to notify them, they’ll likely head straight to a competitor. That’s where a Notify Me button comes in. It gives them hope that you intend to bring the product back, so they can wait and you don’t lose the sale entirely.
But setting up back-in-stock alerts is just one part of the strategy. The real deal is how you bring them back when the product is available again.
That’s what this blog is about—powerful back-in-stock SMS examples and templates that get customers clicking and converting.
From short and snappy alerts to FOMO-driven messages, we’ve got 80+ ready-to-use SMS templates that you can steal today.
Let’s dive right in!
Your customers are glued to their phones all day, making SMS the perfect way to instantly let them know when a sold-out product is back.
But with only 160 characters to work with, how do you create a message that grabs their attention and gets them to buy?
Don’t worry, we’ve got you covered. Below, you’ll find some of the best back-in-stock SMS examples to help you bring customers back and increase sales.
FOMO drives more sales than almost any other psychological trigger. It taps into our primal fear of being left behind or missing an opportunity.
Back-in-stock SMS messages that convey how quickly the product sold out previously, how many people are viewing it now, or how many waitlist customers have already purchased create immediate tension that can only be resolved through purchase.
The following back in stock messages will help you induce FOMO:
The [product] you've been eyeing is BACK! 75% of waitlist customers have already ordered. Grab yours: [link]
- It's back! The [product] everyone's talking about is available again. See what the buzz is about: [link]
- Your waitlisted item is back! 200+ people viewing it right now. Don't miss out again: [link]
- Back by popular demand! The [product] that sold out in 2 hours last time. [link]
- Everyone's favorite [product] is back! Already flying off the shelves. Secure yours: [link]
Scarcity explains why limited editions and rare items command premium prices and generate intense customer interest.
Back-in-stock SMS messages that emphasize limited quantities create a powerful conversion opportunity by combining two compelling elements: the product is finally available (satisfying the wait) but remains scarce (maintaining its perceived value).
Here are some back in stock SMS to induce scarcity:
- Limited restock alert! Only 50 [product] available. Get yours before they're gone: [link]
- Your waitlisted [product] is back, but stock is extremely limited. Order now: [link]
- Small batch restock of [product] just arrived. When they're gone, they're gone! [link]
- We managed to get just 75 more [product] back in stock. First come, first served: [link]
- Exclusive restock alert: [product] available in limited quantities. Don't hesitate: [link]
Without a time constraint, even the most interested customers often delay purchases indefinitely.
Effective back-in-stock SMS messages build urgency by creating a closing window of opportunity—whether through explicit time limits ("24 hours only"), historical context ("sells out within 48 hours"), or language that emphasizes immediate action ("Act fast").
Examples:
- 24 HOURS ONLY! Your waitlisted [product] is back in stock. Grab it before midnight: [link]
- JUST RESTOCKED: [product] you wanted. Historically sells out within 48 hours. Hurry! [link]
- Quick! The [product] you've been waiting for is back, but won't last long: [link]
- Time-sensitive alert: Your waitlisted [product] is back for a limited time. Act fast: [link]
- FLASH RESTOCK! [product] available for the next 12 hours only. Claim yours: [link]
Back-in-stock SMS messages that position the restock as an exclusive opportunity transforms what could be a simple product alert into an affirmation of the customer's valued status. This approach drives conversions and strengthens the emotional connection between customer and brand.
Examples:
- VIP ALERT: [product] is back in stock. Early access for waitlist members only for 24hrs: [link]
- You're getting first dibs! The waitlisted [product] is back, exclusive access for loyal customers: [link]
- Members-only restock alert: [product] you wanted is available before public release: [link]
- As a valued customer, we're giving you exclusive early access to our [product] restock: [link]
- Priority access: The highly-coveted [product] is back in stock just for waitlist members: [link]
When customers receive messages that include their name and reference their specific interests, the psychological impact is immediate—they feel seen, understood, and valued as individuals rather than marketing targets.
Personalized back-in-stock SMS messages create a sense that you've been keeping track of this specific customer's desires and have reached out specifically to help them get what they want.
Examples:
- [Name], remember the [product] you wanted? It's back just for you! Check it out: [link]
- Good news, [Name]! We saved a [product] from our latest restock especially for you: [link]
- [Name], you asked us to notify you when [product] was back—it's here! [link]
- You've been patient, [Name]! The [product] you've been waiting for is finally back: [link]
- We haven't forgotten about you, [Name]! Your waitlisted [product] is now available: [link]
While emotional triggers like FOMO and scarcity are powerful, many customers still need logical justification for their purchases.
Back-in-stock SMS messages with key benefits, special features, or problem-solving aspects of the product provide this justification.
Examples:
- Back in stock: The [product] with [key benefit] that sold out in record time. Yours for [price]: [link]
- It's back! The [product] that [solves problem] for thousands of customers. See why: [link]
- RESTOCKED: The [product] with [special feature] is available again. Worth the wait: [link]
- Your waitlisted [product] is back! Reminder: it comes with [benefit] and [benefit]: [link]
- Finally back: The [product] with over 1,000 5-star reviews. Find out why customers love it: [link]
Immediate gratification is a powerful human motivator—we naturally prefer rewards now over rewards later.
Back-in-stock SMS messages that emphasize quick delivery and immediate availability tap into this desire by promising that the long wait is finally over.
Examples:
- The wait is over! Your [product] is back in stock and ready to ship today: [link]
- JUST ARRIVED: The [product] you've been waiting for is here and ships within 24hrs! [link]
- Good things come to those who wait! Your [product] is back and ready for immediate delivery: [link]
- Your patience has paid off! [product] back in stock and we're offering same-day shipping: [link]
- No more waiting! Your [product] is back and can be at your door by [date]: [link]
If many people want something, we automatically assume it must be good.
Back-in-stock SMS messages that show popularity metrics like previous sell-out times, customer review counts, or social media buzz tap into this powerful psychological principle.
Examples:
- It's back! The [product] that sold 10,000 units in 48 hours last time. See why people love it: [link]
- RESTOCKED: Our bestselling [product] with 4.9/5 stars from 2,000+ reviews: [link]
- By popular demand: The [product] everyone's talking about on social media is back: [link]
- The wait is over! The [product] featured in [publication/by influencer] is back in stock: [link]
- Back in stock alert! The [product] that sold out after going viral on TikTok: [link]
When back-in-stock SMS messages connect products to upcoming holidays, changing seasons, or specific events, it becomes more than just a simple restock notification.
This approach adds beneficial pressure by introducing natural deadlines—customers understand they need the summer product before summer ends.
Examples:
- Just in time for summer! Your waitlisted [seasonal product] is back in stock: [link]
- Holiday shopping made easy! The sold-out [gift item] is back just in time: [link]
- Beat the [season] rush! Your waitlisted [product] is back earlier than expected: [link]
- [Holiday] essential alert! The [product] you wanted is back in stock. Order now for on-time delivery: [link]
- Perfect timing! [Product] is back in stock right before [upcoming event/holiday]: [link]
Price incentives create a powerful double opportunity for customers—not only is their desired product finally available, but they're getting extra value through discounts, free shipping, or bonuses.
Examples:
- Double win! Your waitlisted [product] is back AND we're offering 15% off for 24hrs: [link]
- Back in stock alert! Use code BACKINSTOCK for free shipping on your [product]: [link]
- The wait is over! [Product] is back and we're including a free [bonus item] with purchase: [link]
- Patience rewarded! [Product] is back in stock with special waitlist pricing: [link]
- Welcome back! [Product] is restocked and on sale for the next 48hrs only: [link]
Curiosity creates an irresistible information gap that customers feel compelled to fill.
When back-in-stock messages hint at something new, different, or surprising about the returned product, they tap into the customer's natural desire to discover what's changed or what's being kept secret.
Examples:
- Guess what's back? The [product] you've been waiting for has returned with a surprise upgrade: [link]
- The secret's out... Your waitlisted [product] is back! Discover what's new: [link]
- We've got something special for you... The [product] is back with an unexpected twist: [link]
- You won't believe what just arrived... Your waitlisted [product] plus something extra: [link]
- Remember this? Your coveted [product] is back and better than ever: [link]
If you’ve upgraded your product from the last time it stocked-out, this is the ideal choice of back in stock SMS for you.
Examples:
- NEW & IMPROVED! Your waitlisted [product] is back with [new feature]: [link]
- You asked, we listened! [Product] is back with upgrades based on your feedback: [link]
- Worth the wait! [Product] is back with enhanced [quality/feature/benefit]: [link]
- Redesigned and restocked! The new version of [product] you wanted is here: [link]
- Back and better! The upgraded [product] with [improvement] is now available: [link]
When customers have been waiting for a specific product, they're already in a buying mindset.
This makes it a good opportunity to suggest complementary items at a discount.
Examples:
- Back in stock alert! Get your [product] and save 25% when you bundle with [complementary item]: [link]
- Complete the set! Your waitlisted [product] is back—bundle with [related items] for extra savings: [link]
- The [product] is back! Create your perfect bundle and save up to 30%: [link]
- RESTOCKED: [Product] now available in exclusive bundle deals for waitlist customers: [link]
- Double the excitement! [Product 1] AND [Product 2] are both back in stock. Bundle and save: [link]
Sustainability messaging appeals to customers' growing desire to make environmentally responsible purchasing decisions.
Examples:
- Good for you, good for the planet! Your waitlisted sustainable [product] is back: [link]
- Our most eco-friendly [product] is back in stock! Limited quantities of this sustainable favorite: [link]
- Earth-friendly alert! The [product] made from [sustainable material] is back in stock: [link]
- Sustainable shopping win! Your waitlisted [eco product] is back and still planet-friendly: [link]
- Green light! Our carbon-neutral [product] is back in stock. Make an impact with your purchase: [link]
Insider knowledge messaging creates a sense of privileged information and exclusive access.
Examples:
- Psst... just between us, the [product] you wanted was quietly restocked this morning: [link]
- Insider alert! We've restocked [product] but haven't announced it publicly yet: [link]
- Secret restock! The [product] is back, but we're only telling our waitlist members: [link]
- Exclusive heads-up: [Product] back in stock before the public announcement tomorrow: [link]
- You're in the know! [Product] restocked behind the scenes—access it before everyone else: [link]
Achievement messaging uses external validation and success metrics to enhance product desirability.
Examples:
- BACK BY DEMAND! The [product] that won [award/recognition] is available again: [link]
- It's back! Our [milestone]-selling [product] that customers can't get enough of: [link]
- Award-winning [product] restocked! See why it earned [recognition]: [link]
- The wait is over for our most successful product ever! [Product] back in stock: [link]
- Our fastest-selling product in company history is back! Get the legendary [product]: [link]
Timing is everything. Your back-in-stock SMS needs to reach customers at the right moment — when they’re still interested and ready to buy.
Doing this manually? That’s nearly impossible, especially with a large customer base.
And when AI can automate the process, why waste time?
That’s where STOQ comes in. It lets you set up automated triggers, so the moment a product is restocked, your customers get notified instantly.
You can even segment your audience to ensure the right people get the right message.
Don’t lose another sale — get started with STOQ today!