16 must-have Shopify apps for BFCM 2025 to boost sales

The Cyber Weekend has always been a big deal for Shopify merchants – and it’s only getting bigger. Indeed, Shopify’s figures for 2024 show that:

• Shopify stores generated a record $11.5 billion in sales across Black Friday-Cyber Monday (BFCM), up 24% year on year
• 76+ million customers bought from Shopify stores across the long weekend
• Activity peaked at 12:01pm EST on Black Friday, when sales reached $75,000+ per second

When the opportunity is this significant, you can’t afford to slip up. Get your marketing stack in place way ahead of time so you can leverage the power of AI and automation to drive sales, deliver personalized experiences, and meet customer expectations. With that in mind, we’ve rounded up the 16 best Shopify apps to set you up for a successful BFCM.

What to Look for in a BFCM Shopify App

First up, let’s clarify what makes for a “good” Shopify BFCM app. Prioritize apps that offer:

• Easy installation
• Free trials and/or free plans
• Compatibility with your Shopify theme
• Zero impact on store speed
• Proven results (i.e. high review ratings and positive testimonials)
• Seamless integration with other apps in your tech stack
• Fast and reliable customer support

Now you know what to look out for, let’s dive into our app roundup…

Best Shopify apps for BFCM: At-a-glance comparison table

Note: All information is correct at time of writing. Please check for yourself before buying!

1. Inventory, shipping & fulfillment apps

STOQ: Best for recovering lost sales and driving preorder revenue

What it does:

Sold out of your most popular product two hours into Black Friday? No bother – STOQ gives you all the tools to capture revenue that would otherwise be lost to stockouts. Plus you can use it to generate preorders on yet-to-launch products. Get started in <2 minutes with zero coding required.

Key features:

• Capture leads and revenue direct from your product page by adding a “Notify Me” or “Preorder” button to out-of-stock or pre-launch products.
• Send instant automated back-in-stock email and SMS sequences to opted-in customers to drive them back to your store.
• Customize buttons, emails, and messaging to match your store’s branding.
• Trigger back-in-stock alerts directly in Klaviyo using your own branded templates and with full analytics support.
• Offer market-specific preorders and accept full or partial preorder payments.

Price:

STOQ is totally free for up to 10 preorders and 30 emails per month. Paid plans range from $10 – $69 per month plus optional SMS fees.

Review score:

★ 5/5 (2,017 reviews)

Testimonial:

“We’ve recovered well into five figures in sales since rolling it out”

View in App Store

Easyship: Best for managing shipping, tracking orders, and updating customers

What it does:

Easyship is an all-in-one shipping app covering shipping labels, rates, tracking, and more. Use it to streamline the shipping process and keep customers up to speed on their order status.

Key features:

• Print shipping labels, handle orders and returns, add insurance, and build shipping automation workflows from a single dashboard.
• Compare fees and times across 550+ courier services.
• Display accurate, real-time rates to customers at checkout.
• Share status updates with customers via automated messages and dedicated tracking pages.

Price:

Free for up to $50 monthly shipments. Paid plans start at $29 per month.

Review score:

★ 4.1 (288 reviews)

Testimonial:

“Highly recommended for businesses looking to simplify their shipping process”

View in App Store 

2. Conversion boosters & upsell apps

Upsell and Cross Sell - Selleasy: Best for boosting AOV with pre- and post-purchase offers

What it does:

Selleasy helps you generate more revenue from every customer through various upselling and cross-selling tactics, from product add-ons and bundle-based discounts to shopping cart and checkout upsells.

Key features:

• Drive upsells with Amazon-style “frequently bought together” bundles.
• Add one-click upsells to your “thank you” page to capture more revenue from customers who’ve just purchased.
• Embed product add-ons within product pages as lists, grids, or carousels.

Price:

Free for up to 50 orders a month. Paid plans start at $8.99 per month.

Review score:

★ 4.9/5 (1,873 reviews)

Testimonial:

“Definitely helped us with getting more sales”

View in App Store

ReConvert Upsell & Cross Sell: Best for building custom thank you pages and targeted upsells

What it does:

ReConvert offers a whole suite of upselling and cross-selling tools. Use it to build product bundles, promote upsell offers throughout the checkout process, and run A/B tests to understand which messaging resonates best with your audience.

Key features:

• Add AI-powered bundles, recommendations, and upsell offers to product and cart pages.
• Display one-click upsell offers immediately after the checkout process.
• Promote upsells and cross-sells during checkout (Shopify Plus users only).

Price:

ReConvert is free for dev stores. Paid plans start at $4.99 per month.

Review score:

★ 4.8/5 (2,581 reviews)

Testimonial:

“Add post-purchase buttons, messages, and flows that improve the customer experience”

View in App Store

Pop Convert: Best for capturing leads and promoting BFCM deals with popups

What it does:

Pop Convert lets you add popups and banners to your store – perfect for steering customers toward your best BFCM promotions, growing your email list, and retaining shoppers who are about to leave.

Key features:

• Display BFCM deals via clickable “smart bar” banners.
• Leverage a dozen different popup types, including exit-intent, email and SMS capture, and countdown timers.
• Use the drag-and-drop editor to customize banners and popups.

Price:

Free for up to 1,000 unique visitors and 50 subscribers a month. Paid plans cost $29 per month.

Review score:

★ 4.9/5 (8,406 reviews)

Testimonial:

“Helped us significantly boost our conversion rate with precise targeting and A/B testing”

View in App Store

3. Email, SMS, and retargeting apps

Klaviyo: Best for launching personalized email campaigns at scale

What it does:

Klaviyo is a sophisticated email and SMS marketing app. Use it to build personalized campaigns promoting your best BFCM deals – after all, email delivers an average return of between $10 and $36 for every $1 spent.

Key features:

• Segment your marketing list using any piece of customer data to build hyper-targeted campaigns.
• Boost sales with automated campaigns including abandoned cart, back-in-stock, and product recommendations.
• Get started fast with omnichannel campaign templates for welcome sequences, back-in-stock campaigns, price drop notifications, and more.

Price:

Free for up to 250 contacts and 500 monthly email sends. Paid plans start at $15 per month.

Review score:

★ 4.7/5 (2,479 reviews)

Testimonial:

“Since switching to Klaviyo, we’ve seen a clear improvement in both engagement and sales”

View in App Store 

Postscript: Best for running automated SMS and abandoned cart campaigns

What it does:

Postscript offers tools to grow your SMS marketing list and send personalized SMS campaigns. Use it to share targeted offers with your subscribers when Cyber Weekend arrives and recapture lost revenue through automated abandoned cart sequences.

Key features:

• Grow your SMS list with website popups, checkout collection, and shareable landing page links.
• Drive even more signups with automated cashback-based SMS opt-in incentives.
• Personalize your messaging based on historical Shopify customer data.

Price:

Free to install, including $1,000 of credit for 30 days. Paid plans start at $100 per month plus SMS/MMS and carrier fees.

Review score:

★ 4.8/5 (1,213 reviews)

Testimonial:

“The SMS tools are boosting engagement with customers and overall sales”

View in App Store

AdRoll: Best for building retargeting ads

What it does:

AdRoll lets you build retargeting ads spanning display, social, and mobile – giving you an effective way to win back shoppers with last-minute BFCM deals.

Key features:

• Use dynamic display ads to showcase your products on thousands of websites and apps.
• Reach shoppers on social through retargeting campaigns for Meta, Pinterest, and TikTok. 
• Automatically display images of products that customers have already interacted with.

Price:

Free to install. Paid plans start at $40 per month. All plans require a minimum of $5 ad spend per day.

Review score:

★ 4.3/5 (310 reviews)

Testimonial:

“Easy-to-use remarketing solution with solid customer support”

View in App Store

4. Social proof & UGC apps

Yotpo: Best for automatically capturing customer reviews

What it does:

Yotpo helps you drive conversions by capturing customer reviews and displaying them across product pages, search engines, and social media platforms.

Key features:

• Collect customers reviews on autopilot with email and SMS review request sequences.
• Display your best reviews wherever your shoppers are – on your store, Google, Meta, and more.
• Customize on-site review widgets to match your store’s branding.

Price:

Free for up to 50 monthly orders. Paid plans start at $15 per month.

Review score:

★ 4.8/5 (4,533 reviews)

Testimonial:

“On-site integrations are clean-looking and professional, giving customers confidence in our product”

View in App Store

Loox: Best for gathering and showcasing visual product reviews

What it does:

Loox specializes in gathering and displaying visual product reviews. Incorporating images and/or videos makes your reviews more engaging and persuasive, helping you build trust and boost conversions.

Key features:

• Create customized email campaigns to automate the review request process. 
• Build on-site carousels to showcase your best image and video-based reviews.
• Import reviews from third-party platforms, including Judge.me, Okendo, and Yotpo.

Price:

Loox plans start at $12.99 per month.

Review score:

★ 4.9/5 (6,967 reviews)

Testimonial:

“From photo reviews to pop-ups and carousels, everything looks clean and professional”

View in App Store 

5. Loyalty, rewards & retention apps

Smile.io: Best for retaining new customers post-BFCM

What it does:

Attracted a ton of new customers with your incredible BFCM promotions? Keep them coming back for more by launching your own loyalty and rewards program with Smile.

Key features:

• Offer points-based rewards to incentivize positive customer behaviors like repeat purchases, social shares, and reviews.
• Create a dedicated landing page to promote your loyalty program and encourage signups.
• Add checkout and product page widgets to show how many points a customer will earn on a purchase.

Price:

Free for up to 200 monthly orders. Paid plans start at $49 per month.

Review score:

★ 4.9/5 (3,952 reviews)

Testimonial:

“Intuitive, reliable, and helped us create a rewarding experience for our customers”

View in App Store

Appstle Subscriptions App: Best for boosting loyalty through subscriptions

What it does:

Another way to boost loyalty is to promote subscription-based offers alongside – or in place of – one-off purchases. That way, customers get the convenience of knowing their next order is already sorted, and you get guaranteed repeat revenue.

Key features:

• Offer customers multiple delivery days, frequencies, and order sizes.
• Allow shoppers to build their own custom subscription box of products.
• Promote discounted combo pricing in product bundles to incentivize higher-value orders.

Price:

Free for up to $500 in subscription revenue per month. Paid plans start at $10 per month.

Review score:

★ 4.9/5 (3,970 reviews)

Testimonial:

“Our customers love the usability and ease of swapping products”

View in App Store

6. Landing page & store optimizers

EComposer: Best for AI-assisted landing page design

What it does:

EComposer is an AI-powered no-code landing page builder, making it easy for Shopify merchants to design and customize engaging, high-converting landing pages.

Key features:

• Save time by letting the AI builder handle page layout, content, and images.
• Build any type of website page, including homepage, collection pages, product pages, and coming soon pages.
• Leverage 300+ high-converting and fully customizable landing page templates.

Price:

Free for one landing page or section. Paid plans start at $19 per month.

Review score:

★ 4.9/5 (3,155 reviews)

Testimonial:

“Completely transformed the way I build and manage Shopify pages”

View in App Store

PageFly: Best for building and A/B testing landing pages

What it does:

PageFly is a no-code landing page builder with built-in A/B testing tools, helping you understand which landing pages and content sections generate the most conversions.

Key features:

• Get started fast with 120+ pre-designed, conversion-focused templates – then customize to your heart’s content using the drag-and-drop builder.
• Use advanced A/B testing functionality to create test variants, allocate traffic per variant, set winning metrics, and schedule tests for seasonal campaigns.
• Add sales-boosting elements like countdown timers and trust badges.

Price:

Free for one published page or section. Paid plans start at $24 per month.

Review score:

★ 4.9/5 (5,679 reviews)

Testimonial:

“Made it easy for me to build my landing page just the way I imagined”

View in App Store

7. AI & personalization tools

Boost AI Search & Filter: Best for helping shoppers find your top deals and products

What it does:

The longer it takes shoppers to find what they’re looking for, the less likely they are to buy. Help them out by leveling up your site search and product filtering functionality with Burst AI.

Key features:

• Use Boost’s AI-powered search functionality to deliver more relevant search results to shoppers.
• Increase revenue by sharing AI-powered product recommendations on your homepage, product pages, and shopping cart.
• Spotlight your bestsellers and top deals by pinning, boosting, demoting, or hiding products in search results.

Price:

Free for up to 25 products. Paid plans start at $29 per month.

Review score:

★ 4.7/5 (1,514 reviews)

Testimonial:

“Great app for detailed filtering”

View in App Store

Octane AI Quiz Maker: Best for sharing personalized product recommendations

What it does:

What’s the best way to offer your customers truly personalized product recommendations? Simple – ask them. Octane helps you do this with its AI-powered quiz builder.

Key features:

• Automatically share personalized product recommendations based on a shopper’s quiz responses.
• Create your first quiz in minutes with zero coding using the drag-and-drop builder.
• Use the AI assistant to generate customized questions, answers, and logic flows based on your products and customer behavior.

Price:

Octane plans start at $50 per month.

Review score:

★ 4.8/5 (193 reviews)

Testimonial:

“We've had great success capturing emails and sales with our quizzes"

View in App Store

Final thoughts

As you can see, there are a ton of high-quality Shopify apps to help you drive sales and revenue this BFCM. But what if you can only choose one?

Well, given that 85% of retailers are at least somewhat concerned about inventory shortages across the Cyber Weekend, we’d strongly suggest installing STOQ, which helps you recapture revenue lost to stockouts. Add a back-in-stock feature to your store in minutes – with zero coding required.

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Start using STOQ for free!

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Frequently asked questions

How many apps should I install for BFCM?

There’s no hard-and-fast limit to the number of apps you should install for BFCM, but prioritize those that solve specific pain points for your store and customers. For instance, if you’re worried about losing revenue to stockouts, choose an app like STOQ to add back-in-stock functionality.

Can apps slow down my site?

Yes, installing apps can slow down your site, because a lot of apps add extra code when you install them. As a general rule, don’t bother installing an app unless you’re confident it’ll save you time and/or make you money – and if you’re no longer using an app, uninstall it.

What’s the best way to test BFCM apps before the rush?

The best option for testing apps is to install them ahead of time and test the specific functionality you’re planning to use in your BFCM campaign. For example, if you’re planning to set up back-in-stock notifications, add a “Notify Me” button to your out-of-stock product pages in advance.

What are the must-have Shopify apps for a successful BFCM?

There are plenty of apps to boost your chances of success this BFCM. But in our view, the best options are:

• STOQ, for recapturing lost revenue due to stockouts
• Klaviyo, for sharing targeted BFCM promotions with email subscribers
• Loox, for building trust through social proof

How do I prepare my Shopify inventory for BFCM to avoid running out of stock?

Preparing your Shopify inventory ahead of BFCM is all about accurate demand forecasting, which can be tough for new stores and/or new product lines. Minimize the impact of stockouts by using STOQ to add a “Notify Me” button to out-of-stock product pages – that way, you can let customers know it’s available again.

Can I keep selling when products are out of stock during Black Friday?

Yes, you can keep selling products during Black Friday even when your inventory hits zero. Just log in to your Shopify admin, find the product in question, then check the box marked “Continue selling when out of stock”.

How do preorder and back-in-stock apps affect customer experience during BFCM?

Preorder and back-in-stock apps improve the customer experience during BFCM by allowing shoppers to register for notifications on out-of-stock products. That way, they’ll be automatically notified the moment it returns to your store’s inventory, allowing them to come back and buy.

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